Cowbridge recently became a Dementia Friendly Town and had their launch this week.
A number of businesses throughout the town have placed door mats in their shops to show support for the initiative and help accommodate those with the debilitating disease.
Vale of Glamorgan MP Alun Cairns spoke at the launch, and has said "this initiative helps those with Dementia handle the pressures of everyday life, whether it be small acts like placing a door mat in shops, it all makes a huge difference".
I am hoping more towns and villages throughout the Vale follow in the footsteps of Cowbridge".